It appears there's an arms race taking place in the mobile gaming world, and as is often the case in Silicon Valley, it starts with engineering and development talent. Google, for one, took some serious measures at the end of last year to stem the flow of its engineering talent to Facebook. Many companies go out of the way to court and retain top developers, but it's traditionally been the deep pockets and reputations of big players like Apple, Google, and Facebook that win out. However, it seems digital gaming companies didn't receive that particular memo. Following on the heels of yesterday's announcement that monetization and distribution platform Tapjoy will be launching a publishing platform to support game developers, while investing significant capital in early-stage game development, Flurry declared that it will be following suit. 
Source: http://feedproxy.google.com/~r/Techcrunch/~3/DgFWEIIgFPI/
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