Source: http://feedproxy.google.com/~r/Techcrunch/~3/aYdJiHhuSdM/
Tuesday 15 March 2011
AOL Asks Us If We Can Tone It Down
Earlier this week interviewed Duncan Jones and Jake Gyllenhaal at SXSW, at the press junket for their movie The Source Code. While the film doesn't have a huge tech angle other than the title, I thought it might be good video content for TCTV?the intersection of Hollywood and Silicon Valley is fascinating, and the movie industry is one of the last to get disrupted. It's always interesting to see if the players are aware of the monumental shifts going on in media. In any case I thought that the way The Source Code and Summit Entertainment were trying to target the tech press, and through us, our more social media savvy readers was an intriguing marketing strategy?and an angle! I wrote my "Jake Gyllenhaal Movie ?The Source Code? Markets Itself To�Techies"�post about that instead of the twists of the thriller's plot or Gyllenhaal's abs. Apparently, the post was not fawning enough for Summit, and they let it be known to the Aol person at Moviefone who hooked us up with them in the first place. This morning I received this email from that Moviefone/Aol Television representative:
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