buySAFE Sues Google Over ?Trusted Stores? Service, Fears Annihilation

Google was hit with yet another patent lawsuit last week, but this one at least makes for some very, very interesting reading. A company called buySAFE, which offers a safe-shopping service to online retailers and their customers, argues that the search and advertising juggernaut not only infringes a patent it owns by preparing the launch of a similar service called Google Trusted Stores, but that it has also gone to great lengths to obtain proprietary business information and is pushing buySAFE customers hard to switch.

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