Monday 9 May 2011

After Delicious, YouTube Founders Acquire Business Intelligence Platform Tap11

AVOS, the new company formed by YouTube founders Chad Hurley and Steve Chen, has acquired Tap11, a real-time business intelligence platform. The company's platform integrates social publishing and analytics into a single dashboard to allow marketers to monitor, engage, and measure the impact of their campaigns. According to the press release, Tap11 works with over 500 major brands, media companies, and agencies. The company had raised funding from US Venture Partners, Alloy Ventures and Palomar Ventures. The acquisition closely follows AVOS' recent acquisition of social bookmarking service Delicious.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XGFyYR7rvCY/

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